In the same way, we can use that knowledge to get anyone to do what they want, whether at home, in the church, or at work. They know that once they have gotten a person’s heart, the sale is as good as done. That is why marketers target their advertising at heart. We buy things based on emotions first before justifying them later with logic. When dealing with people, let us remember that we are not dealing with creatures of logic we are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity. Instead, such people are likely to return fire, finding fault with their critics rather than heeding the criticism. With this quote, the author points out the futility of criticizing others because people rarely believe they are incorrect or doing anything wrong. Let’s realize that criticisms are like homing pigeons. Here’s another quote from the author further explaining this. In that way, they have shifted the blame to the other person who made them do what they did. Yes, if they cannot prove themselves innocent, they try to defend their actions as the only available action. Or, often, they exclaim: “I don’t see how I could have acted any differently”. Criticism is like a carrier pigeon: the person we want to blame and correct will do anything to justify himself and will condemn us in return. The author gave examples in the books where condemned prisoners were still justifying their crimes and declaring themselves no-fault. Again, criticism is futile and is dangerous because it damages the person’s self-esteem and causes bitterness. Criticizing anyone is completely useless because it puts the individual on the defensive and forces him to explain himself. No one believes that he is guilty of anything everyone tries to justify himself. 99 times out of 100, every man believes that he is innocent, no matter how serious his crime is. It’s a universal law that is sometimes difficult to accept, but it is true. This is a quote from the book, How to Win Friends and Influence People, and it’s about how human beings see themselves. ĩ9 times out of 100, people don’t criticize themselves for anything, no matter how wrong it may be. Here are a collection of his quotes from his famous book, How to Win Friends and Influence People which has helped a lot of people.
He also has books and courses on public speaking, sales, self-improvement, and developing great interpersonal relationship skills.
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